Amazon, Alibaba, und Flipkart schwören darauf, Otto sowieso – die Rede ist von Predictive Analytics. Gemeint ist die umfassende Verwendung datengetriebener Trendanalysen zur Vorhersage (prediction) von Zukunftsszenarien. Ziel im Handelsumfeld ist einzuschätzen, wie sich Kunden künftig verhalten, um zum Beispiel daraufhin Warenkörbe, Preise, Lieferungen, Retouren, Payment-Lösungen auszurichten. Predictive Analytics (PA) unterscheidet sich von Business Intelligence… über Predictive Analytics – oder der…
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